SCG Co-Founder Clay McDaniel on Facebook Advertising
One of Spring Creek Group's intrepid leaders, Clay McDaniel, has recently written a great article for MediaPost's "Online Media Daily" section. For any of you out there looking to get your feet wet...
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Facebook's Legitimacy Problems: Are You Who We Thought You Were?
A recent post outlined steps Facebook is taking in requiring page owners to prove their connections with the brands they represent on the ever-growing social networking site. What does this mean for...
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Going Mobile 101
It's not enough to have great print or TV ads these days, hence the reason I have a job and am able to write this blog. It's not even enough to have great print, TV, and social these days. In a time...
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Apple + Ads: Must-Skip to Must-Touch
I’ll admit, I read a lot of magazines, but mostly only when I travel. The only magazine that gets sent to my apartment is actually in my roommate’s name and involves a small, furry, woodland creature...
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CES 2012: Part 2
The CES show floor is incredibly daunting when you walk in and look at the sprawling maps with each section marked off. I made it my goal to see every single booth on the floor – and I did it. Here are...
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Brand Blitz: Mediabrands Agencies Score Super Bowl XLVI Ads and Brands
Being a part of a team is something special. The New York Football Giants probably know a thing or two about that. We're also fortunate to be a part of a great team within IPG Mediabrands - MAP...
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Instagram Advertising Wish List: 5 Things We’d Love to See
Instagram, the growing darling of the social media world, just announced they’d reached a milestone in monthly active users – 150 million. This latest step up the ladder puts just a couple rungs from...
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Location: The Last Piece of Twitter's Success Puzzle
Twitter has been eating Facebook's lunch recently - and I'm loving it. They're moving quicker and breaking more things than the Facebook crew... and those things they're breaking are barriers and ad...
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Twitter Earnings Report: A Look at the Numbers Behind the Social Network
Twitter's earnings report actually sent the stocks tumbling a bit, but not because they didn't meet revenue goals - it was the drop in growth percentage that caused a mini-panic. Aside from that,...
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Instagram for Brands: How to Move Beyond Brand Selfies
People's attention spans are getting shorted by the second - that's nothing too shocking. This short attention span, paired with the surge in mobile use has given way to a new form of content sharing...
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