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Facebook Connect. Let’s see some ID.
Facebook Connect: it’s Zuckerman & Co.’s version of Open ID, and it’s raising questions about privacy, monopoly, and advertising. Facebook Connect will initially partner with sites like Hulu and...
View ArticleAn open letter to Traditional Marketers
Dear Traditional Marketers, Let’s be friends. Look, we know that social media is exciting. It’s new. It’s really interesting. Yes, it’s changing how we reach people, but it’s not replacing all other...
View ArticleSCG Was There: OMMA Social
Recently, some members of our Spring Creek Group team went down to San Francisco to mix and mingle with other like-minded social media pros, gain some insight into emerging social media trends, and...
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Social Media Spending is Up
As things have progressively gone from bad to even more bad in regards to our country's current ecomonic climate, more and more marketers have begun to take notice. Less value is being placed on the...
View ArticleSCG Co-Founder Clay McDaniel on Facebook Advertising
One of Spring Creek Group's intrepid leaders, Clay McDaniel, has recently written a great article for MediaPost's "Online Media Daily" section. For any of you out there looking to get your feet wet...
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Facebook's Legitimacy Problems: Are You Who We Thought You Were?
A recent post outlined steps Facebook is taking in requiring page owners to prove their connections with the brands they represent on the ever-growing social networking site. What does this mean for...
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Going Mobile 101
It's not enough to have great print or TV ads these days, hence the reason I have a job and am able to write this blog. It's not even enough to have great print, TV, and social these days. In a time...
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Apple + Ads: Must-Skip to Must-Touch
I’ll admit, I read a lot of magazines, but mostly only when I travel. The only magazine that gets sent to my apartment is actually in my roommate’s name and involves a small, furry, woodland creature...
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CES 2012: Part 2
The CES show floor is incredibly daunting when you walk in and look at the sprawling maps with each section marked off. I made it my goal to see every single booth on the floor – and I did it. Here are...
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Brand Blitz: Mediabrands Agencies Score Super Bowl XLVI Ads and Brands
Being a part of a team is something special. The New York Football Giants probably know a thing or two about that. We're also fortunate to be a part of a great team within IPG Mediabrands - MAP...
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Instagram Advertising Wish List: 5 Things We’d Love to See
Instagram, the growing darling of the social media world, just announced they’d reached a milestone in monthly active users – 150 million. This latest step up the ladder puts just a couple rungs from...
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Location: The Last Piece of Twitter's Success Puzzle
Twitter has been eating Facebook's lunch recently - and I'm loving it. They're moving quicker and breaking more things than the Facebook crew... and those things they're breaking are barriers and ad...
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Twitter Earnings Report: A Look at the Numbers Behind the Social Network
Twitter's earnings report actually sent the stocks tumbling a bit, but not because they didn't meet revenue goals - it was the drop in growth percentage that caused a mini-panic. Aside from that,...
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Instagram for Brands: How to Move Beyond Brand Selfies
People's attention spans are getting shorted by the second - that's nothing too shocking. This short attention span, paired with the surge in mobile use has given way to a new form of content sharing...
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