One of Spring Creek Group's intrepid leaders, Clay McDaniel, has recently written a great article for MediaPost's "Online Media Daily" section. For any of you out there looking to get your feet wet in the world of brand management and advertising on Facebook, this article serves as a great primer (and continuing resource) for you to rely on while you attempt to make the most out of the various resources and benefits that Facebook can provide you and your company.
Hey, we'd still recommend that you read the post even if we didn't know Clay, so make sure you check it out.
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