Brand Blitz: Mediabrands Agencies Score Super Bowl XLVI Ads and Brands

Being a part of a team is something special. The New York Football Giants probably know a thing or two about that. We're also fortunate to be a part of a great team within IPG Mediabrands - MAP (Mediabrands Audience Platform). This year, MAP agencies Ansible, Cadreon, Reprise Media, and SCG teamed up with MAGNAGLOBAL, the IPG Mediabrands' global intelligence unit, and our friends at Simply Measured to watch the game within the Big Game - the ads. This year's Super Bowl was one of the most interactive yet, with Twitter saying that the final three minutes of the game saw 10,000 tweets per second (TPS). The highest TPS came after the Giants sealed their victory (12,223 TPS) and Madonna's halftime show saw 8,000 TPS for a full five minutes. While those are great facts, we were more interested in how people were talking about brands. We looked at on-air spend, buzz in social, and other advertising efforts (paid search and mobile) to pick some of the greatest (and worst) ads and brands from Super Bowl Sunday and put them all in infographic form, just for you: Click the image to see larger sizes and to embed Brands definitely brought their A-game this year with brands like H&M, GE, Toyota, Honda, Hyundai, Audi, Volkswagen, Kia, Chevrolet, Pepsi Max, Bud Light, Coca Cola, Doritos, and more joining the battle. NBC did a gigantic push for their own show, "The Voice" which included live performances from Cee Lo Green and Blake Shelton, as well as a commercial cameo from comedy maven Betty White. Thanks to all the teams that worked hard throughout the night pulling, analyzing, and visualizing the heaps of data that it took to make this year's scorecard happen! See you all next year! Note: This report and infographic include references to brands which are clients of Mediabrands and the larger IPG family, including Hyundai/Kia - however, this is not meant to be an endorsement or advertisement and no compensation was made for their inclusion.